RICHARD SAAD
Contact

Branding & Positioning

Who is it for?

  • Leadership teams and executives
  • Marketing, HR, and communications teams
  • Founders and scale-ups clarifying their identity
  • Organizations undergoing growth, transformation, or rebranding

 

Key Learning Goals

  • Define or refine a clear and authentic Brand DNA
  • Align internal culture with external brand messaging
  • Strengthen consistency across communication channels
  • Equip teams with a shared brand language and framework

 

Session Breakdown – Key Topics

  • Understanding Brand DNA: purpose, vision, values, and personality
  • Brand positioning and differentiation in the market
  • Tone of voice and brand behaviors
  • Internal culture and employee brand alignment
  • Customer perception and emotional connection
  • Building a practical brand platform for daily use

 

Available Format:

  • 1.5 h Conference: 1500$ -3000$
  • 7 h Workshop: 5000$-7000$
  • 15-50 hours Consultancy: 3000$-10000$

Book a call for more information

Who is Richard ?

Business & Marketing Strategist, Speaker, and Innovation Facilitator.

Richard Saad helps brands grow by turning strategy into meaningful action. With over 25 years of experience across Canadian, American, and international markets, he has led award-winning initiatives for iconic organizations such as Pepsi, Audi, IKEA, Bombardier, Pfizer, and the Government of Quebec.

An entrepreneur at heart, Richard founded Remarkable Communications in 2008, building a Montreal-based agency recognized for its creativity and digital excellence before its acquisition by LMG Group. Since then, he has partnered with leaders and teams to design smart, measurable strategies that connect brands with people in authentic ways.

Driven by curiosity and innovation, Richard stays ahead of emerging trends to help organizations adapt, evolve, and remain relevant in a fast-changing world. He believes the strongest results come from the intersection of insight, creativity, and execution.

Beyond consulting, Richard shares his passion for marketing and leadership by teaching MBA-level courses at HEC and serving as a Global Program Leader in Washington. A firm believer in human-centered leadership, he inspires teams to align their strengths, solve complex problems, and move forward with clarity and purpose.

Richard holds an Executive MBA from McGill–HEC, a Master’s degree in Communications and Marketing from Laval University, and a Bachelor’s degree in Art and Advertising from the University of Montreal.