RICHARD SAAD (MA & EMBA)

Business & Marketing Strategist, Speaker, and Innovation Facilitator.

Richard Saad helps brands grow by turning strategy into meaningful action. With over 25 years of experience across Canadian, American, and international markets, he has led award-winning initiatives for iconic organizations such as Pepsi, Audi, IKEA, Bombardier, Pfizer, and the Government of Quebec.

An entrepreneur at heart, Richard founded Remarkable Communications in 2008, building a Montreal-based agency recognized for its creativity and digital excellence before its acquisition by LMG Group. Since then, he has partnered with leaders and teams to design smart, measurable strategies that connect brands with people in authentic ways.

Driven by curiosity and innovation, Richard stays ahead of emerging trends to help organizations adapt, evolve, and remain relevant in a fast-changing world. He believes the strongest results come from the intersection of insight, creativity, and execution.

Beyond consulting, Richard shares his passion for marketing and leadership by teaching MBA-level courses at HEC and serving as a Global Program Leader in Washington. A firm believer in human-centered leadership, he inspires teams to align their strengths, solve complex problems, and move forward with clarity and purpose.

Richard holds an Executive MBA from McGill–HEC, a Master’s degree in Communications and Marketing from Laval University, and a Bachelor’s degree in Art and Advertising from the University of Montreal.

Richard Saad: Living Fully, Pushing Beyond Limits

Richard Saad embodies a true joy for life fueled by challenge and self-discovery. Beyond his professional achievements, he is driven by a deep desire to push his limits, embrace discomfort, and continuously expand his horizons—both physically and mentally.

This mindset has led him to take on extraordinary personal challenges, including the iconic swim from Alcatraz Island, a legendary crossing known for its icy waters, powerful currents, and intense mental demands. It’s the kind of challenge that requires far more than physical strength—it demands focus, resilience, and absolute commitment.

Richard has also completed triathlons and endurance challenges, where preparation, discipline, and perseverance become a way of life. For him, these experiences are not about medals or times; they are about stepping outside the comfort zone, confronting fear, and discovering what’s possible when you refuse to settle for easy.

What truly defines Richard is his positive energy and curiosity toward the unknown. Every challenge becomes a lesson, every obstacle an opportunity to grow. Through sport, adventure, and personal goals, he celebrates life with intensity—proving that real fulfillment comes from daring to go further, push harder, and live fully.