RICHARD SAAD
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Value Creation

Who is it for?
  • Marketing, sales, and customer experience teams
  • Business strategists and product owners
  • Leaders focused on customer-centric growth
  • Professionals responsible for optimizing the customer journey

  Key Learning Goals
  • Understand and map the buyer journey from awareness to advocacy
  • Identify critical touchpoints where value can be elevated
  • Align internal processes with customer expectations
  • Build consistency and differentiation across buyer interactions
  • Improve conversion and retention through value-driven experiences

  Session Breakdown – Key Topics
  • Introduction to Value Creation & Buyer Journey Fundamentals. What it means to create value at every stage of the customer journey.
  • Mapping the Buyer Journey End-to-End. Tools and techniques for visualizing the experience from first touch to loyalty.
  • Identifying High-Impact Customer Touchpoints. Understanding where perceptions are formed and decisions are made.
  • Delivering Value Through Experience Design. Turning insights into actions that improve satisfaction and preference.
  • Aligning Internal Processes to Customer Expectations. Cross-functional coordination to ensure consistency and responsiveness.
  • Measuring and Optimizing Value Creation Outcomes. KPIs, feedback loops, and continuous improvement strategies.

Available Format:
  • 1.5 h Conference: 1500$ -3000$
  • 7 h Workshop: 5000$-7000$
  • 15-50 hours Consultancy: 3000$-10000$
Book a call for more information

Who is Richard ?

Business & Marketing Strategist, Speaker, and Innovation Facilitator.

Richard Saad helps brands grow by turning strategy into meaningful action. With over 25 years of experience across Canadian, American, and international markets, he has led award-winning initiatives for iconic organizations such as Pepsi, Audi, IKEA, Bombardier, Pfizer, and the Government of Quebec.

An entrepreneur at heart, Richard founded Remarkable Communications in 2008, building a Montreal-based agency recognized for its creativity and digital excellence before its acquisition by LMG Group. Since then, he has partnered with leaders and teams to design smart, measurable strategies that connect brands with people in authentic ways.

Driven by curiosity and innovation, Richard stays ahead of emerging trends to help organizations adapt, evolve, and remain relevant in a fast-changing world. He believes the strongest results come from the intersection of insight, creativity, and execution.

Beyond consulting, Richard shares his passion for marketing and leadership by teaching MBA-level courses at HEC and serving as a Global Program Leader in Washington. A firm believer in human-centered leadership, he inspires teams to align their strengths, solve complex problems, and move forward with clarity and purpose.

Richard holds an Executive MBA from McGill–HEC, a Master’s degree in Communications and Marketing from Laval University, and a Bachelor’s degree in Art and Advertising from the University of Montreal.