RICHARD SAAD (MA & EMBA)

Business & Marketing Strategist, Speaker, and Innovation Facilitator. Co-creative workshop & Collective Intelligence Strategy Co-creative workshops unite diverse stakeholders to solve problems collaboratively and spark richer ideas. They build alignment by giving everyone a voice and fostering shared ownership. These sessions surface insights that might otherwise be missed, making solutions more user-centric. Ultimately, co-creation strengthens engagement, trust, and commitment. Available Workshops, Deep Dive Sessions & Conferences.

Branding & Positioning: Building a Brand People Believe In. Learn More >>

Value Creation: Delivering Value at Every Step: The Buyer Journey Advantage. Learn More >>

Innovation Spark: Innovate Faster: Transform Ideas into Real Customer Value. Learn More >>

Business Growth: Grow Smarter: Align Strategy, People, and Metrics. Learn More >>

Digital, MarTech & AI: Unlock Growth: Supercharge Marketing with AI & Modern Martech. Learn More >>

RICHARD IN ACTION

Why Bring Richard to Off-Sites & Annual Meetings?

Are you looking to energize your sales kick-off or annual assembly with a fresh, inspiring conference or workshop? Are your strategic planning sessions aligned around a shared vision and priorities? Are you maximizing the impact of your off-site by creating momentum and breakthrough thinking? Do your teams need a facilitator who can translate strategy into engagement, focus, and measurable outcomes?

WORKSHOPS, DEEP DIVE SESSIONS & CONFERENCES

Why Bring Richard to Off-Sites & Annual Meetings?

Branding & Positionning

A hands-on branding session where teams define or refine their Brand DNA: Who we are, how we behave, what we stand for, and how we communicate. Using collaborative exercises, participants build a brand platform that strengthens culture and messaging. Learn More >>

INNOVATION SPARK

A structured hands-on innovation sprint where teams practice the 5 stages of Design Thinking: Empathize, Define, Ideate, Prototype, Test. Participants solve a real challenge and leave with actionable prototypes. Learn More >>

BUSINESS GROWTH

Participants build a simplified Balanced Scorecard tailored to their organization. They identify priorities, KPIs, and actions that support sustainable business growth. Learn More >>

VALUE CREATION

Create value where it matters most at every moment of the buyer journey. Align teams, elevate experiences, and turn meaningful interactions into lasting growth and loyalty. Learn More >>

DGITAL, MARTECH & AI

Participants learn how to select the right tools, integrate AI into existing workflows, and build a scalable Digital & MarTech roadmap. Learn More >>

WHO IS RICHARD?

Richard Saad helps brands grow by turning strategy into meaningful action. With over 25 years of experience across Canadian, American, and international markets, he has led award-winning initiatives for iconic organizations such as Pepsi, Audi, IKEA, Bombardier, Pfizer, and the Government of Quebec.

An entrepreneur at heart, Richard founded Remarkable Communications in 2008, building a Montreal-based agency recognized for its creativity and digital excellence before its acquisition by LMG Group.

Driven by curiosity and innovation, Richard stays ahead of emerging trends to help organizations adapt, evolve, and remain relevant in a fast-changing world. He believes the strongest results come from the intersection of insight, creativity, and execution. Learn More >>

TESTIMONIALS

What sets Richard apart is his exceptional ability to understand the complex needs of B2B/Industrial Manufacturing. He has a unique talent for translating technical specifications and engineering concepts into compelling marketing strategies that resonate with the target audience. Beyond his professional achievements, Richard is a joy to work with. He brings enthusiasm and positivity and fosters a collaborative work environment.

SIKA

Steven Vetrone, VP Operations

Richard ability to engaging people with his marketing insights were truly remarkable. The net result of Richard's coaching was a transformation of both the marketing & commercial teams from being product focused to market-centric. Embarking on this transformation journey will allow the organization to enjoy accelerated, profitable growth by focusing on the right market segments and delivering a differentiated value proposition catering to the needs of the customer.

NAVAL TECH

Robert Nalli, President & CEO

I had the chance to work with Richard. He is a marketing expert with strong business skills. He is very efficient in resolving complex problems through creative thinking. He is action-oriented who thrives on big challenges. It was a great experience and I recommend him for marketing and strategy related projects.

FLOWRENCE

Isabelle Talbot, CEO