{"id":296,"date":"2026-01-25T01:33:43","date_gmt":"2026-01-25T01:33:43","guid":{"rendered":"https:\/\/inspire.richardsaad.me\/?page_id=296"},"modified":"2026-01-28T21:54:42","modified_gmt":"2026-01-28T21:54:42","slug":"value-creation","status":"publish","type":"page","link":"https:\/\/inspire.richardsaad.me\/fr\/value-creation\/","title":{"rendered":"Cr\u00e9ation de valeur"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"296\" class=\"elementor elementor-296\">\n\t\t\t\t<div class=\"elementor-element elementor-element-28610cc e-grid e-con-boxed e-con e-parent\" data-id=\"28610cc\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6368b7a elementor-widget elementor-widget-text-editor\" data-id=\"6368b7a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h1><strong>Cr\u00e9ation de valeur<\/strong><\/h1>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1e1b97e e-flex e-con-boxed e-con e-parent\" data-id=\"1e1b97e\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-ee141cf e-con-full e-flex e-con e-child\" data-id=\"ee141cf\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d733d00 elementor-widget elementor-widget-text-editor\" data-id=\"d733d00\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<strong>\u00c0 qui s'adresse-t-il ?<\/strong>\n<ul>\n \t<li>\u00c9quipes marketing, ventes et exp\u00e9rience client<\/li>\n \t<li>Strat\u00e8ges commerciaux et propri\u00e9taires de produits<\/li>\n \t<li>Dirigeants ax\u00e9s sur la croissance centr\u00e9e sur le client<\/li>\n \t<li>Professionnels responsables de l'optimisation du parcours client<\/li>\n<\/ul><\/p>\n<strong>\u00a0<\/strong>\n\n<strong>Objectifs cl\u00e9s d\u2019apprentissage<\/strong>\n<ul>\n \t<li>Comprendre et cartographier le parcours de l'acheteur de la sensibilisation \u00e0 la promotion<\/li>\n \t<li>Identifier les points de contact critiques o\u00f9 la valeur peut \u00eatre augment\u00e9e<\/li>\n \t<li>Aligner les processus internes avec les attentes des clients<\/li>\n \t<li>Renforcer la coh\u00e9rence et la diff\u00e9renciation \u00e0 travers les interactions avec l'acheteur<\/li>\n \t<li>Am\u00e9liorer la conversion et la r\u00e9tention gr\u00e2ce \u00e0 des exp\u00e9riences ax\u00e9es sur la valeur<\/li>\n<\/ul><\/p>\n<strong>\u00a0<\/strong>\n\n<strong>D\u00e9roulement de la session \u2013 Sujets cl\u00e9s<\/strong>\n<ul>\n \t<li>Introduction \u00e0 la cr\u00e9ation de valeur et aux fondamentaux du parcours client. Ce que signifie cr\u00e9er de la valeur \u00e0 chaque \u00e9tape du parcours client.<\/li>\n \t<li>Cartographier le parcours client de bout en bout. Outils et techniques pour visualiser l'exp\u00e9rience du premier contact \u00e0 la fid\u00e9lisation.<\/li>\n \t<li>Identifier les points de contact client \u00e0 fort impact. Comprendre o\u00f9 les perceptions se forment et o\u00f9 les d\u00e9cisions se prennent.<\/li>\n \t<li>D\u00e9livrer de la valeur par le design d'exp\u00e9rience. Transformer les insights en actions qui am\u00e9liorent la satisfaction et la pr\u00e9f\u00e9rence.<\/li>\n \t<li>Aligner les processus internes aux attentes des clients. Coordination interfonctionnelle pour assurer la coh\u00e9rence et la r\u00e9activit\u00e9.<\/li>\n \t<li>Mesurer et optimiser les r\u00e9sultats de la cr\u00e9ation de valeur. KPI, boucles de r\u00e9troaction et strat\u00e9gies d'am\u00e9lioration continue.<\/li>\n<\/ul><\/p>\n<strong>Format disponible :<\/strong>\n<ul>\n \t<li>Conf\u00e9rence de 1,5 h : 1 500 $ - 3 000 $<\/li>\n \t<li>Atelier de 7 h : 5 000 $ - 7 000 $<\/li>\n \t<li>Consultation de 15 \u00e0 50 h : 3 000 $ - 10 000 $<\/li>\n<\/ul>\n<a href=\"https:\/\/calendly.com\/rsaad\/30min\">R\u00e9servez un appel pour plus d\u2019informations<\/a>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f46621f e-con-full e-flex e-con e-child\" data-id=\"f46621f\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cd81805 elementor-widget elementor-widget-image\" data-id=\"cd81805\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/inspire.richardsaad.me\/wp-content\/uploads\/2025\/11\/7-1024x1024.jpg\" class=\"attachment-large size-large wp-image-117\" alt=\"\" srcset=\"https:\/\/inspire.richardsaad.me\/wp-content\/uploads\/2025\/11\/7-1024x1024.jpg 1024w, https:\/\/inspire.richardsaad.me\/wp-content\/uploads\/2025\/11\/7-300x300.jpg 300w, https:\/\/inspire.richardsaad.me\/wp-content\/uploads\/2025\/11\/7-150x150.jpg 150w, https:\/\/inspire.richardsaad.me\/wp-content\/uploads\/2025\/11\/7-768x768.jpg 768w, https:\/\/inspire.richardsaad.me\/wp-content\/uploads\/2025\/11\/7-1536x1536.jpg 1536w, https:\/\/inspire.richardsaad.me\/wp-content\/uploads\/2025\/11\/7.jpg 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6078509 e-flex e-con-boxed e-con e-parent\" data-id=\"6078509\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-499777b elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"499777b\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7b90573 e-flex e-con-boxed e-con e-parent\" data-id=\"7b90573\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-d0a269a e-con-full e-flex e-con e-child\" data-id=\"d0a269a\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-09008f5 elementor-widget elementor-widget-text-editor\" data-id=\"09008f5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>Qui est Richard ? <\/strong><\/p><p>Strat\u00e8ge en affaires et en marketing, conf\u00e9rencier et facilitateur en innovation.<\/p><p data-start=\"128\" data-end=\"417\">Richard Saad aide les marques \u00e0 se d\u00e9velopper en transformant la strat\u00e9gie en actions concr\u00e8tes. Fort de plus de 25 ans d\u2019exp\u00e9rience sur les march\u00e9s canadien, am\u00e9ricain et international, il a dirig\u00e9 des initiatives prim\u00e9es pour des organisations embl\u00e9matiques telles que Pepsi, Audi, IKEA, Bombardier, Pfizer et le gouvernement du Qu\u00e9bec.<\/p><p data-start=\"419\" data-end=\"760\">Entrepreneur dans l\u2019\u00e2me, Richard a fond\u00e9 Remarkable Communications en 2008, cr\u00e9ant une agence bas\u00e9e \u00e0 Montr\u00e9al reconnue pour sa cr\u00e9ativit\u00e9 et son excellence num\u00e9rique avant son acquisition par le groupe LMG. Depuis, il collabore avec des dirigeants et des \u00e9quipes pour concevoir des strat\u00e9gies intelligentes et mesurables qui connectent les marques aux personnes de mani\u00e8re authentique.<\/p><p data-start=\"762\" data-end=\"1019\">Anim\u00e9 par la curiosit\u00e9 et l\u2019innovation, Richard anticipe les tendances \u00e9mergentes pour aider les organisations \u00e0 s\u2019adapter, \u00e9voluer et rester pertinentes dans un monde en rapide mutation. Il croit que les meilleurs r\u00e9sultats naissent \u00e0 l\u2019intersection de l\u2019analyse, de la cr\u00e9ativit\u00e9 et de l\u2019ex\u00e9cution.<\/p><p data-start=\"1021\" data-end=\"1343\">Au-del\u00e0 du conseil, Richard partage sa passion pour le marketing et le leadership en enseignant des cours de niveau MBA \u00e0 HEC et en occupant le poste de Global Program Leader \u00e0 Washington. Convaincu du leadership centr\u00e9 sur l\u2019humain, il inspire les \u00e9quipes \u00e0 aligner leurs forces, r\u00e9soudre des probl\u00e8mes complexes et avancer avec clart\u00e9 et d\u00e9termination.<\/p><p data-start=\"1345\" data-end=\"1545\">Richard est titulaire d\u2019un Executive MBA de McGill\u2013HEC, d\u2019un Master en communication et marketing de l\u2019Universit\u00e9 Laval et d\u2019un Bachelor en arts et publicit\u00e9 de l\u2019Universit\u00e9 de Montr\u00e9al.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4ec5f9a e-con-full e-flex e-con e-child\" data-id=\"4ec5f9a\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-89266e7 elementor-widget elementor-widget-image\" data-id=\"89266e7\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/inspire.richardsaad.me\/wp-content\/uploads\/2025\/11\/2-1024x1024.jpg\" class=\"attachment-large size-large wp-image-122\" alt=\"\" srcset=\"https:\/\/inspire.richardsaad.me\/wp-content\/uploads\/2025\/11\/2-1024x1024.jpg 1024w, https:\/\/inspire.richardsaad.me\/wp-content\/uploads\/2025\/11\/2-300x300.jpg 300w, https:\/\/inspire.richardsaad.me\/wp-content\/uploads\/2025\/11\/2-150x150.jpg 150w, https:\/\/inspire.richardsaad.me\/wp-content\/uploads\/2025\/11\/2-768x768.jpg 768w, https:\/\/inspire.richardsaad.me\/wp-content\/uploads\/2025\/11\/2-1536x1536.jpg 1536w, https:\/\/inspire.richardsaad.me\/wp-content\/uploads\/2025\/11\/2.jpg 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Value Creation Who is it for? Marketing, sales, and customer experience teams Business strategists and product owners Leaders focused on customer-centric growth Professionals responsible for optimizing the customer journey \u00a0 Key Learning Goals Understand and map the buyer journey from awareness to advocacy Identify critical touchpoints where value can be elevated Align internal processes with [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_uag_custom_page_level_css":"","footnotes":""},"class_list":["post-296","page","type-page","status-publish","hentry"],"aioseo_notices":[],"uagb_featured_image_src":{"full":false,"thumbnail":false,"medium":false,"medium_large":false,"large":false,"1536x1536":false,"2048x2048":false,"trp-custom-language-flag":false},"uagb_author_info":{"display_name":"RICHARD SAAD","author_link":"https:\/\/inspire.richardsaad.me\/fr\/author\/richardsaad\/"},"uagb_comment_info":0,"uagb_excerpt":"Value Creation Who is it for? Marketing, sales, and customer experience teams Business strategists and product owners Leaders focused on customer-centric growth Professionals responsible for optimizing the customer journey \u00a0 Key Learning Goals Understand and map the buyer journey from awareness to advocacy Identify critical touchpoints where value can be elevated Align internal processes with\u2026","_links":{"self":[{"href":"https:\/\/inspire.richardsaad.me\/fr\/wp-json\/wp\/v2\/pages\/296","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/inspire.richardsaad.me\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/inspire.richardsaad.me\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/inspire.richardsaad.me\/fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/inspire.richardsaad.me\/fr\/wp-json\/wp\/v2\/comments?post=296"}],"version-history":[{"count":10,"href":"https:\/\/inspire.richardsaad.me\/fr\/wp-json\/wp\/v2\/pages\/296\/revisions"}],"predecessor-version":[{"id":358,"href":"https:\/\/inspire.richardsaad.me\/fr\/wp-json\/wp\/v2\/pages\/296\/revisions\/358"}],"wp:attachment":[{"href":"https:\/\/inspire.richardsaad.me\/fr\/wp-json\/wp\/v2\/media?parent=296"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}