{"id":247,"date":"2026-01-20T21:29:19","date_gmt":"2026-01-20T21:29:19","guid":{"rendered":"https:\/\/inspire.richardsaad.me\/?page_id=247"},"modified":"2026-01-28T23:50:30","modified_gmt":"2026-01-28T23:50:30","slug":"digital-martech-et-ia","status":"publish","type":"page","link":"https:\/\/inspire.richardsaad.me\/fr\/digital-martech-et-ia\/","title":{"rendered":"Num\u00e9rique, MarTech &amp; IA"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"247\" class=\"elementor elementor-247\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c3a5d84 e-grid e-con-boxed e-con e-parent\" data-id=\"c3a5d84\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c7d389b elementor-widget elementor-widget-text-editor\" data-id=\"c7d389b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h1><strong>Num\u00e9rique, MarTech &amp; IA<\/strong><\/h1>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a054b3b e-flex e-con-boxed e-con e-parent\" data-id=\"a054b3b\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-abbc704 e-con-full e-flex e-con e-child\" data-id=\"abbc704\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-87e7f71 elementor-widget elementor-widget-text-editor\" data-id=\"87e7f71\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>\u00c0 qui s'adresse-t-il ?<\/strong><\/p><ul><li>\u00c9quipes marketing et digitales<\/li><li>Dirigeants et leaders de la transformation<\/li><li>Organisations modernisant leur infrastructure technologique<\/li><\/ul><p>\u00a0<\/p><p><strong>Objectifs cl\u00e9s d\u2019apprentissage<\/strong><\/p><ul><li>Comprendre l'\u00e9cosyst\u00e8me du Digital, de la MarTech et de l'IA<\/li><li>S\u00e9lectionner des outils align\u00e9s sur les objectifs commerciaux<\/li><li>Int\u00e9grer l'IA dans les flux de travail quotidiens de mani\u00e8re responsable<\/li><li>Construire une feuille de route \u00e9volutive et p\u00e9renne<\/li><\/ul><p>\u00a0<\/p><p><strong>D\u00e9roulement de la session \u2013 Sujets cl\u00e9s<\/strong><\/p><ul><li>Vue d'ensemble des paysages du Digital, de la MarTech et de l'IA<\/li><li>Identifier les besoins de l'entreprise avant de choisir les outils<\/li><li>Cas d'utilisation de l'IA en marketing et en op\u00e9rations<\/li><li>Bases des donn\u00e9es, de l'automatisation et de l'int\u00e9gration<\/li><li>Gouvernance, \u00e9thique et gestion du changement<\/li><li>Construire une feuille de route num\u00e9rique et IA pratique<\/li><\/ul><p>\u00a0<\/p><p><strong>Format disponible :<\/strong><\/p><ul><li>Conf\u00e9rence de 1,5 h : 1 500 $ - 3 000 $<\/li><li>Atelier de 7 h : 5 000 $ - 7 000 $<\/li><li>Consultation de 15 \u00e0 50 h : 3 000 $ - 10 000 $<\/li><\/ul><p><a href=\"https:\/\/calendly.com\/rsaad\/30min\">R\u00e9servez un appel pour plus d\u2019informations<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b77ec53 e-con-full e-flex e-con e-child\" data-id=\"b77ec53\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0acac47 elementor-widget elementor-widget-image\" data-id=\"0acac47\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/inspire.richardsaad.me\/wp-content\/uploads\/2025\/11\/4-1024x1024.jpg\" class=\"attachment-large size-large wp-image-120\" alt=\"\" srcset=\"https:\/\/inspire.richardsaad.me\/wp-content\/uploads\/2025\/11\/4-1024x1024.jpg 1024w, https:\/\/inspire.richardsaad.me\/wp-content\/uploads\/2025\/11\/4-300x300.jpg 300w, https:\/\/inspire.richardsaad.me\/wp-content\/uploads\/2025\/11\/4-150x150.jpg 150w, https:\/\/inspire.richardsaad.me\/wp-content\/uploads\/2025\/11\/4-768x768.jpg 768w, https:\/\/inspire.richardsaad.me\/wp-content\/uploads\/2025\/11\/4-1536x1536.jpg 1536w, https:\/\/inspire.richardsaad.me\/wp-content\/uploads\/2025\/11\/4.jpg 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-97a027b e-flex e-con-boxed e-con e-parent\" data-id=\"97a027b\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6008686 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"6008686\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ffcf393 e-flex e-con-boxed e-con e-parent\" data-id=\"ffcf393\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-fabf402 e-con-full e-flex e-con e-child\" data-id=\"fabf402\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f0954be elementor-widget elementor-widget-text-editor\" data-id=\"f0954be\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>Qui est Richard ? <\/strong><\/p><p>Strat\u00e8ge en affaires et en marketing, conf\u00e9rencier et facilitateur en innovation.<\/p><p data-start=\"128\" data-end=\"417\">Richard Saad aide les marques \u00e0 se d\u00e9velopper en transformant la strat\u00e9gie en actions concr\u00e8tes. Fort de plus de 25 ans d\u2019exp\u00e9rience sur les march\u00e9s canadien, am\u00e9ricain et international, il a dirig\u00e9 des initiatives prim\u00e9es pour des organisations embl\u00e9matiques telles que Pepsi, Audi, IKEA, Bombardier, Pfizer et le gouvernement du Qu\u00e9bec.<\/p><p data-start=\"419\" data-end=\"760\">Entrepreneur dans l\u2019\u00e2me, Richard a fond\u00e9 Remarkable Communications en 2008, cr\u00e9ant une agence bas\u00e9e \u00e0 Montr\u00e9al reconnue pour sa cr\u00e9ativit\u00e9 et son excellence num\u00e9rique avant son acquisition par le groupe LMG. Depuis, il collabore avec des dirigeants et des \u00e9quipes pour concevoir des strat\u00e9gies intelligentes et mesurables qui connectent les marques aux personnes de mani\u00e8re authentique.<\/p><p data-start=\"762\" data-end=\"1019\">Anim\u00e9 par la curiosit\u00e9 et l\u2019innovation, Richard anticipe les tendances \u00e9mergentes pour aider les organisations \u00e0 s\u2019adapter, \u00e9voluer et rester pertinentes dans un monde en rapide mutation. Il croit que les meilleurs r\u00e9sultats naissent \u00e0 l\u2019intersection de l\u2019analyse, de la cr\u00e9ativit\u00e9 et de l\u2019ex\u00e9cution.<\/p><p data-start=\"1021\" data-end=\"1343\">Au-del\u00e0 du conseil, Richard partage sa passion pour le marketing et le leadership en enseignant des cours de niveau MBA \u00e0 HEC et en occupant le poste de Global Program Leader \u00e0 Washington. Convaincu du leadership centr\u00e9 sur l\u2019humain, il inspire les \u00e9quipes \u00e0 aligner leurs forces, r\u00e9soudre des probl\u00e8mes complexes et avancer avec clart\u00e9 et d\u00e9termination.<\/p><p data-start=\"1345\" data-end=\"1545\">Richard est titulaire d\u2019un Executive MBA de McGill\u2013HEC, d\u2019un Master en communication et marketing de l\u2019Universit\u00e9 Laval et d\u2019un Bachelor en arts et publicit\u00e9 de l\u2019Universit\u00e9 de Montr\u00e9al.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5ac1c4a e-con-full e-flex e-con e-child\" data-id=\"5ac1c4a\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1d0e056 elementor-widget elementor-widget-image\" data-id=\"1d0e056\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/inspire.richardsaad.me\/wp-content\/uploads\/2025\/11\/2-1024x1024.jpg\" class=\"attachment-large size-large wp-image-122\" alt=\"\" srcset=\"https:\/\/inspire.richardsaad.me\/wp-content\/uploads\/2025\/11\/2-1024x1024.jpg 1024w, https:\/\/inspire.richardsaad.me\/wp-content\/uploads\/2025\/11\/2-300x300.jpg 300w, https:\/\/inspire.richardsaad.me\/wp-content\/uploads\/2025\/11\/2-150x150.jpg 150w, https:\/\/inspire.richardsaad.me\/wp-content\/uploads\/2025\/11\/2-768x768.jpg 768w, https:\/\/inspire.richardsaad.me\/wp-content\/uploads\/2025\/11\/2-1536x1536.jpg 1536w, https:\/\/inspire.richardsaad.me\/wp-content\/uploads\/2025\/11\/2.jpg 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Digital, MarTech &amp; AI Who is it for? Marketing and digital teams Executives and transformation leaders Organizations modernizing their tech stack \u00a0 Key Learning Goals Understand the digital, MarTech, and AI ecosystem Select tools aligned with business objectives Integrate AI into daily workflows responsibly Build a scalable and future-proof roadmap \u00a0 Session Breakdown \u2013 Key [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_uag_custom_page_level_css":"","footnotes":""},"class_list":["post-247","page","type-page","status-publish","hentry"],"aioseo_notices":[],"uagb_featured_image_src":{"full":false,"thumbnail":false,"medium":false,"medium_large":false,"large":false,"1536x1536":false,"2048x2048":false,"trp-custom-language-flag":false},"uagb_author_info":{"display_name":"RICHARD SAAD","author_link":"https:\/\/inspire.richardsaad.me\/fr\/author\/richardsaad\/"},"uagb_comment_info":0,"uagb_excerpt":"Digital, MarTech &amp; AI Who is it for? Marketing and digital teams Executives and transformation leaders Organizations modernizing their tech stack \u00a0 Key Learning Goals Understand the digital, MarTech, and AI ecosystem Select tools aligned with business objectives Integrate AI into daily workflows responsibly Build a scalable and future-proof roadmap \u00a0 Session Breakdown \u2013 Key\u2026","_links":{"self":[{"href":"https:\/\/inspire.richardsaad.me\/fr\/wp-json\/wp\/v2\/pages\/247","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/inspire.richardsaad.me\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/inspire.richardsaad.me\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/inspire.richardsaad.me\/fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/inspire.richardsaad.me\/fr\/wp-json\/wp\/v2\/comments?post=247"}],"version-history":[{"count":10,"href":"https:\/\/inspire.richardsaad.me\/fr\/wp-json\/wp\/v2\/pages\/247\/revisions"}],"predecessor-version":[{"id":370,"href":"https:\/\/inspire.richardsaad.me\/fr\/wp-json\/wp\/v2\/pages\/247\/revisions\/370"}],"wp:attachment":[{"href":"https:\/\/inspire.richardsaad.me\/fr\/wp-json\/wp\/v2\/media?parent=247"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}