{"id":179,"date":"2026-01-05T20:38:11","date_gmt":"2026-01-05T20:38:11","guid":{"rendered":"https:\/\/inspire.richardsaad.me\/?page_id=179"},"modified":"2026-01-28T21:59:52","modified_gmt":"2026-01-28T21:59:52","slug":"branding-positioning","status":"publish","type":"page","link":"https:\/\/inspire.richardsaad.me\/fr\/branding-positioning\/","title":{"rendered":"Branding &amp; Positionnement"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"179\" class=\"elementor elementor-179\">\n\t\t\t\t<div class=\"elementor-element elementor-element-37387f5 e-grid e-con-boxed e-con e-parent\" data-id=\"37387f5\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e14caa8 elementor-widget elementor-widget-text-editor\" data-id=\"e14caa8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h1><strong>Branding &amp; Positionnement<\/strong><\/h1>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d7e883d e-flex e-con-boxed e-con e-parent\" data-id=\"d7e883d\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-5111fe6 e-con-full e-flex e-con e-child\" data-id=\"5111fe6\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2607aff elementor-widget elementor-widget-text-editor\" data-id=\"2607aff\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>\u00c0 qui s'adresse-t-il ?<\/strong><\/p><ul><li>\u00c9quipes de direction et cadres<\/li><li>\u00c9quipes marketing, RH et communication<\/li><li>Fondateurs et start-ups clarifiant leur identit\u00e9<\/li><li>Organisations en croissance, en transformation ou en rebranding<\/li><\/ul><p><strong>\u00a0<\/strong><\/p><p><strong>Objectifs cl\u00e9s d\u2019apprentissage<\/strong><\/p><ul><li>D\u00e9finir ou affiner un ADN de marque clair et authentique<\/li><li>Aligner la culture interne avec la communication externe de la marque<\/li><li>Renforcer la coh\u00e9rence sur tous les canaux de communication<\/li><li>Fournir aux \u00e9quipes un langage et un cadre de marque communs<\/li><\/ul><p><strong>\u00a0<\/strong><\/p><p><strong>D\u00e9roulement de la session \u2013 Sujets cl\u00e9s<\/strong><\/p><ul><li>Compr\u00e9hension de l\u2019ADN de marque : mission, vision, valeurs et personnalit\u00e9<\/li><li>Positionnement de la marque et diff\u00e9renciation sur le march\u00e9<\/li><li>Ton de la communication et comportements de la marque<\/li><li>Culture interne et alignement des employ\u00e9s avec la marque<\/li><li>Perception client et lien \u00e9motionnel<\/li><li>Construction d\u2019une plateforme de marque pratique pour un usage quotidien<\/li><\/ul><p>\u00a0<\/p><p><strong>Format disponible :<\/strong><\/p><ul><li>Conf\u00e9rence de 1,5 h : 1 500 $ - 3 000 $<\/li><li>Atelier de 7 h : 5 000 $ - 7 000 $<\/li><li>Consultation de 15 \u00e0 50 h : 3 000 $ - 10 000 $<\/li><\/ul><p><a href=\"https:\/\/calendly.com\/rsaad\/30min\">R\u00e9servez un appel pour plus d\u2019informations<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-77468fe e-con-full e-flex e-con e-child\" data-id=\"77468fe\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-676db51 elementor-widget elementor-widget-image\" data-id=\"676db51\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/inspire.richardsaad.me\/wp-content\/uploads\/2025\/11\/3-1024x1024.jpg\" class=\"attachment-large size-large wp-image-121\" alt=\"\" srcset=\"https:\/\/inspire.richardsaad.me\/wp-content\/uploads\/2025\/11\/3-1024x1024.jpg 1024w, https:\/\/inspire.richardsaad.me\/wp-content\/uploads\/2025\/11\/3-300x300.jpg 300w, https:\/\/inspire.richardsaad.me\/wp-content\/uploads\/2025\/11\/3-150x150.jpg 150w, https:\/\/inspire.richardsaad.me\/wp-content\/uploads\/2025\/11\/3-768x768.jpg 768w, https:\/\/inspire.richardsaad.me\/wp-content\/uploads\/2025\/11\/3-1536x1536.jpg 1536w, https:\/\/inspire.richardsaad.me\/wp-content\/uploads\/2025\/11\/3.jpg 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8ad239b e-flex e-con-boxed e-con e-parent\" data-id=\"8ad239b\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7539e94 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"7539e94\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f9f6a26 e-flex e-con-boxed e-con e-parent\" data-id=\"f9f6a26\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-9ed841d e-con-full e-flex e-con e-child\" data-id=\"9ed841d\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-37902bc elementor-widget elementor-widget-text-editor\" data-id=\"37902bc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>Qui est Richard ? <\/strong><\/p><p>Strat\u00e8ge en affaires et en marketing, conf\u00e9rencier et facilitateur en innovation.<\/p><p data-start=\"128\" data-end=\"417\">Richard Saad aide les marques \u00e0 se d\u00e9velopper en transformant la strat\u00e9gie en actions concr\u00e8tes. Fort de plus de 25 ans d\u2019exp\u00e9rience sur les march\u00e9s canadien, am\u00e9ricain et international, il a dirig\u00e9 des initiatives prim\u00e9es pour des organisations embl\u00e9matiques telles que Pepsi, Audi, IKEA, Bombardier, Pfizer et le gouvernement du Qu\u00e9bec.<\/p><p data-start=\"419\" data-end=\"760\">Entrepreneur dans l\u2019\u00e2me, Richard a fond\u00e9 Remarkable Communications en 2008, cr\u00e9ant une agence bas\u00e9e \u00e0 Montr\u00e9al reconnue pour sa cr\u00e9ativit\u00e9 et son excellence num\u00e9rique avant son acquisition par le groupe LMG. Depuis, il collabore avec des dirigeants et des \u00e9quipes pour concevoir des strat\u00e9gies intelligentes et mesurables qui connectent les marques aux personnes de mani\u00e8re authentique.<\/p><p data-start=\"762\" data-end=\"1019\">Anim\u00e9 par la curiosit\u00e9 et l\u2019innovation, Richard anticipe les tendances \u00e9mergentes pour aider les organisations \u00e0 s\u2019adapter, \u00e9voluer et rester pertinentes dans un monde en rapide mutation. Il croit que les meilleurs r\u00e9sultats naissent \u00e0 l\u2019intersection de l\u2019analyse, de la cr\u00e9ativit\u00e9 et de l\u2019ex\u00e9cution.<\/p><p data-start=\"1021\" data-end=\"1343\">Au-del\u00e0 du conseil, Richard partage sa passion pour le marketing et le leadership en enseignant des cours de niveau MBA \u00e0 HEC et en occupant le poste de Global Program Leader \u00e0 Washington. Convaincu du leadership centr\u00e9 sur l\u2019humain, il inspire les \u00e9quipes \u00e0 aligner leurs forces, r\u00e9soudre des probl\u00e8mes complexes et avancer avec clart\u00e9 et d\u00e9termination.<\/p><p data-start=\"1345\" data-end=\"1545\">Richard est titulaire d\u2019un Executive MBA de McGill\u2013HEC, d\u2019un Master en communication et marketing de l\u2019Universit\u00e9 Laval et d\u2019un Bachelor en arts et publicit\u00e9 de l\u2019Universit\u00e9 de Montr\u00e9al.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7db0943 e-con-full e-flex e-con e-child\" data-id=\"7db0943\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fcb740c elementor-widget elementor-widget-image\" data-id=\"fcb740c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/inspire.richardsaad.me\/wp-content\/uploads\/2025\/11\/2-1024x1024.jpg\" class=\"attachment-large size-large wp-image-122\" alt=\"\" srcset=\"https:\/\/inspire.richardsaad.me\/wp-content\/uploads\/2025\/11\/2-1024x1024.jpg 1024w, https:\/\/inspire.richardsaad.me\/wp-content\/uploads\/2025\/11\/2-300x300.jpg 300w, https:\/\/inspire.richardsaad.me\/wp-content\/uploads\/2025\/11\/2-150x150.jpg 150w, https:\/\/inspire.richardsaad.me\/wp-content\/uploads\/2025\/11\/2-768x768.jpg 768w, https:\/\/inspire.richardsaad.me\/wp-content\/uploads\/2025\/11\/2-1536x1536.jpg 1536w, https:\/\/inspire.richardsaad.me\/wp-content\/uploads\/2025\/11\/2.jpg 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Branding &amp; Positioning Who is it for? Leadership teams and executives Marketing, HR, and communications teams Founders and scale-ups clarifying their identity Organizations undergoing growth, transformation, or rebranding \u00a0 Key Learning Goals Define or refine a clear and authentic Brand DNA Align internal culture with external brand messaging Strengthen consistency across communication channels Equip teams [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_uag_custom_page_level_css":"","footnotes":""},"class_list":["post-179","page","type-page","status-publish","hentry"],"aioseo_notices":[],"uagb_featured_image_src":{"full":false,"thumbnail":false,"medium":false,"medium_large":false,"large":false,"1536x1536":false,"2048x2048":false,"trp-custom-language-flag":false},"uagb_author_info":{"display_name":"RICHARD SAAD","author_link":"https:\/\/inspire.richardsaad.me\/fr\/author\/richardsaad\/"},"uagb_comment_info":0,"uagb_excerpt":"Branding &amp; Positioning Who is it for? Leadership teams and executives Marketing, HR, and communications teams Founders and scale-ups clarifying their identity Organizations undergoing growth, transformation, or rebranding \u00a0 Key Learning Goals Define or refine a clear and authentic Brand DNA Align internal culture with external brand messaging Strengthen consistency across communication channels Equip teams\u2026","_links":{"self":[{"href":"https:\/\/inspire.richardsaad.me\/fr\/wp-json\/wp\/v2\/pages\/179","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/inspire.richardsaad.me\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/inspire.richardsaad.me\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/inspire.richardsaad.me\/fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/inspire.richardsaad.me\/fr\/wp-json\/wp\/v2\/comments?post=179"}],"version-history":[{"count":10,"href":"https:\/\/inspire.richardsaad.me\/fr\/wp-json\/wp\/v2\/pages\/179\/revisions"}],"predecessor-version":[{"id":364,"href":"https:\/\/inspire.richardsaad.me\/fr\/wp-json\/wp\/v2\/pages\/179\/revisions\/364"}],"wp:attachment":[{"href":"https:\/\/inspire.richardsaad.me\/fr\/wp-json\/wp\/v2\/media?parent=179"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}